Privacy policy
Airefinery Privacy Policy
Effective Date: March 28, 2026
Last Updated: August 11, 2026
1. Introduction
Airefinery Inc. (“Airefinery,” “we,” “our,” or “us”) operates Airefinery websites, digital experiences, commerce platforms, applications, studios, products, services, and related customer experiences collectively referred to as the “Services.”
Airefinery is building a modern platform across Style, Space, and Living, bringing together design, commerce, technology, AI, manufacturing, supply chain, and human expertise to create more personal and useful customer experiences.
Privacy is an important part of that experience.
This Privacy Policy explains how Airefinery may collect, use, disclose, retain, and protect personal information when you:
— Visit our websites or applications
— Create an account
— Purchase or return products
— Visit or interact with an Airefinery or Urbanheer Studio
— Communicate with our team
— Request personalized or custom products
— Use AI-enabled experiences
— Participate in memberships, events, promotions, or programs
— Interact with connected Airefinery products or services where applicable
Certain products, applications, connected devices, commercial engagements, or services may be governed by additional or supplemental privacy notices.
Our ecommerce Services may be powered in part by Shopify, which provides commerce infrastructure, checkout, payment processing, security, and related functionality.
By using our Services, you acknowledge the practices described in this Privacy Policy.
Where applicable law provides rights or protections greater than those described here, those legal requirements will apply.
Our Privacy Principles
Airefinery believes intelligence should improve the customer experience without compromising trust.
Our approach is guided by:
Customer first.
We use information to provide and improve experiences customers value.
Purpose driven.
We seek to collect information for legitimate and identified business purposes.
Personalized with responsibility.
AI and personalization should make experiences more relevant, not unnecessarily intrusive.
Security by design.
We use safeguards designed to protect personal information throughout our operations.
Transparency.
We aim to communicate clearly about how information is used.
Responsible innovation.
As our products and AI capabilities evolve, our approach to privacy will evolve with them.
2. Personal Information We Collect
“Personal information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or can reasonably be linked to an individual or household, where applicable.
The information we collect depends on how you interact with Airefinery.
2.1 Information You Provide
You may provide information including:
— Name
— Email address
— Telephone number
— Billing address
— Shipping address
— Account credentials
— Communication preferences
— Customer service communications
— Product reviews
— Survey responses
— Appointment information
— Product preferences
— Wishlists
— Sizing or fit preferences
— Customization requirements
— Project specifications
— Design requests
— Files, photographs, or other materials you choose to submit
— Product ideas or feedback
— Information provided when participating in events or promotions
Please avoid providing sensitive information unless it is reasonably necessary for the service or experience you are requesting.
2.2 Transaction & Payment Information
When you make a purchase or other transaction, we may collect or receive information including:
— Products purchased
— Order value
— Payment status
— Transaction identifiers
— Billing information
— Shipping information
— Purchase history
— Refund information
— Return or exchange history
— Promotional credits or discounts used
Payment information is generally processed through third-party payment providers.
Airefinery does not generally store complete payment card numbers directly within its own systems where payment processing is handled by an authorized payment provider.
2.3 Account & Membership Information
If you create an account or participate in an Airefinery membership or customer program, we may maintain information such as:
— Account profile
— Membership status
— Purchase history
— Customer benefits
— Saved products
— Preferences
— Saved addresses
— Order history
— Customer service history
— Engagement with member experiences or offers
We may use this information to provide benefits, manage your account, and personalize your experience.
3. Style, Space & Living Personalization
Airefinery is designed around a broader understanding of customer needs across Style, Space, and Living.
Depending on the features you use, information may include preferences relating to:
Style
— Size and fit
— Color preferences
— Materials and fabrics
— Silhouettes
— Categories viewed or purchased
— Style preferences
— Purchase history
Space
— Furniture preferences
— Dimensions you provide
— Materials and finishes
— Room or workspace requirements
— Design preferences
— Configuration selections
— Custom project specifications
Living
— Product interests
— Lifestyle categories
— Customer-selected preferences
— Product usage information where applicable
— Connected product preferences where applicable
We may combine information from your interactions with Airefinery to make recommendations and improve customer experiences.
We do not intend for these insights to be used to make legally significant decisions about you unless separately disclosed and permitted by applicable law.
4. AI & Intelligent Experiences
Artificial intelligence is part of Airefinery's vision for creating more useful, relevant, and efficient experiences.
Airefinery may use AI, machine learning, recommendation systems, automation, and related technologies to:
— Recommend products
— Help customers discover relevant styles
— Assist with product configuration
— Generate or refine design concepts
— Support custom product development
— Improve search
— Help answer customer questions
— Analyze product demand
— Improve inventory planning
— Improve merchandising
— Assist customer care teams
— Detect potential fraud or abuse
— Improve operational efficiency
— Develop and improve Airefinery products and services
These technologies may analyze information such as:
— Browsing activity
— Purchase history
— Product preferences
— Search activity
— Customer-selected attributes
— Previous interactions with Airefinery
— Information you voluntarily provide to an AI-enabled feature
Airefinery may use third-party technology providers to support AI functionality.
Where required by law, additional notice or consent may be provided for particular uses.
5. Custom Design, Images & Submitted Materials
Customers may choose to submit:
— Images
— Drawings
— Inspiration
— Product concepts
— Prompts
— Measurements
— Dimensions
— Specifications
— Material preferences
— Room layouts
— Design requirements
— Other information necessary for a custom project
We may use this information to:
— Understand your request
— Generate design concepts
— Prepare quotations
— Create visualizations
— Develop products
— Manufacture products
— Coordinate with qualified manufacturing partners
— Fulfill your order
— Provide customer support
— Improve our processes and offerings
Please provide only information reasonably necessary for your requested product or service.
If a particular Airefinery service requires sensitive or regulated information, we may provide additional disclosures or obtain consent when required.
6. Information Collected Automatically
When you interact with our digital Services, we and our technology providers may automatically collect information such as:
— IP address
— Browser type
— Operating system
— Device type
— Device identifiers
— General location derived from IP address
— Pages viewed
— Products viewed
— Search activity
— Links or buttons selected
— Referring website
— Session information
— Date and time of interactions
— Cart activity
— Checkout activity
— Advertising interactions
— Technical performance data
We use this information to operate, secure, understand, and improve our Services.
7. Cookies & Similar Technologies
Airefinery and its service providers may use:
— Cookies
— Pixels
— Tags
— Software development kits
— Local storage
— Analytics technologies
— Advertising technologies
— Similar digital identifiers
These technologies may be used to:
— Operate essential website functionality
— Remember customer preferences
— Maintain account sessions
— Enable checkout
— Understand website performance
— Measure customer engagement
— Improve products and experiences
— Personalize content
— Measure advertising effectiveness
— Deliver relevant marketing where permitted
Where available, customers may manage certain choices through our cookie or privacy preference tools.
Browser settings may also allow customers to manage cookies, although disabling certain cookies may affect website functionality.
8. Sources of Information
We may obtain personal information from:
Directly from you
For example when you:
— Place an order
— Create an account
— Contact customer care
— Visit a studio
— Request a custom product
— Submit design information
— Participate in a promotion
Automatically
Through your browser, device, cookies, and interaction with our Services.
Service Providers
Including:
— Shopify
— Payment processors
— Fulfillment providers
— Shipping companies
— Technology providers
— Customer service platforms
— Analytics providers
Marketing & Advertising Partners
Where permitted by law.
Business & Manufacturing Partners
When necessary to design, manufacture, configure, deliver, install, or support a product or service.
Other Sources
We may receive information from publicly available sources, business partners, integrations, or other sources where legally permitted.
9. How Airefinery Uses Personal Information
We may use personal information for the following purposes.
9.1 Providing Products & Services
Including to:
— Process transactions
— Fulfill orders
— Coordinate manufacturing
— Ship products
— Provide delivery updates
— Manage returns and refunds
— Create accounts
— Provide membership benefits
— Provide custom products
— Schedule appointments
— Provide customer care
9.2 Personalization
We may use information to:
— Recommend relevant products
— Remember preferences
— Personalize browsing experiences
— Provide tailored Style, Space, or Living suggestions
— Improve search and discovery
— Provide customer-specific offers where permitted
9.3 Design & Product Development
We may analyze customer interactions to:
— Understand demand
— Develop new products
— Improve materials
— Improve fit and functionality
— Improve manufacturing decisions
— Improve product quality
— Identify customer needs
— Reduce unnecessary inventory and production
We may also use aggregated, anonymized, or de-identified information for research, analytics, design, and business planning.
9.4 AI & Automation
We may use personal information as reasonably necessary to operate AI-enabled functionality described in this Policy.
Where practical, we seek to use minimized, aggregated, de-identified, or otherwise appropriately protected information when full personal identification is not necessary.
9.5 Customer Care
We may use information to:
— Respond to questions
— Resolve delivery problems
— Assist with product selection
— Handle returns
— Investigate complaints
— Provide styling or design assistance
— Maintain appropriate customer service records
9.6 Marketing
Where permitted by applicable law and based on your preferences, Airefinery may:
— Send email communications
— Send promotional messages
— Announce new products
— Share member benefits
— Provide invitations
— Share personalized offers
— Conduct customer research
— Measure campaign effectiveness
You may unsubscribe from promotional emails using the unsubscribe mechanism included in those communications.
Transactional communications relating to orders, accounts, security, or service administration may continue even if you opt out of promotional marketing.
9.7 Advertising
We may use certain information to:
— Measure advertising effectiveness
— Understand campaign performance
— Build relevant audiences where permitted
— Personalize advertising
— Reduce irrelevant advertisements
Certain advertising activities involving third-party advertising platforms may constitute “sale,” “sharing,” or “targeted advertising” under some U.S. privacy laws even when Airefinery does not receive money in exchange for personal information.
Where applicable, you may have the right to opt out of those activities.
9.8 Safety, Security & Fraud Prevention
We may process information to:
— Secure accounts
— Authenticate transactions
— Detect fraud
— Prevent abuse
— Investigate suspicious transactions
— Prevent unauthorized access
— Protect customers
— Protect Airefinery
— Enforce applicable agreements and policies
9.9 Legal & Business Purposes
We may use information to:
— Maintain financial and business records
— Comply with legal obligations
— Respond to lawful requests
— Establish or defend legal claims
— Protect rights and property
— Conduct audits
— Support corporate transactions
— Enforce contracts and policies
10. How We Disclose Personal Information
Airefinery does not sell personal information for money.
We may nevertheless disclose information to other organizations when reasonably necessary to operate our business.
10.1 Service Providers
We may provide information to companies that support services including:
— Ecommerce
— Payments
— Cloud infrastructure
— Website hosting
— Customer service
— Analytics
— Marketing
— Security
— Fraud detection
— Communications
— Professional services
These organizations may process information according to their contracts with Airefinery and their own legal obligations.
10.2 Manufacturing, Fulfillment & Logistics Partners
Because Airefinery operates through a global design and supply network, certain information may be provided to qualified partners involved in:
— Product manufacturing
— Customization
— Product configuration
— Packaging
— Fulfillment
— Shipping
— Delivery
— Installation
— Warranty or product support
We seek to provide only information reasonably necessary to perform the relevant function.
10.3 Advertising & Analytics Providers
We may provide or make available limited information to advertising and analytics providers.
Depending on applicable law and the technology used, this may constitute:
— Targeted advertising
— Cross-context behavioral advertising
— Sharing of personal information
— Sale of personal information as defined by a particular statute
You may have rights to opt out as described below.
10.4 Business Transactions
Personal information may be transferred or disclosed as part of:
— Financing
— Investment
— Merger
— Acquisition
— Reorganization
— Joint venture
— Sale of assets
— Corporate restructuring
— Due diligence
— Similar business transactions
Any recipient remains subject to applicable privacy requirements.
10.5 Legal, Security & Safety
We may disclose information when reasonably necessary or legally required to:
— Comply with law
— Respond to lawful government requests
— Protect customers
— Protect property or safety
— Detect fraud
— Investigate wrongdoing
— Enforce agreements
— Protect Airefinery's rights
11. Shopify & Commerce Infrastructure
Our commerce experience may use Shopify and related Shopify services.
Shopify may process personal information to provide functionality such as:
— Ecommerce infrastructure
— Checkout
— Payments
— Security
— Customer accounts
— Analytics
— Platform operations
Shopify may process certain information independently according to its own privacy practices.
Information may be processed in countries where Shopify or its service providers operate.
12. Connected Products & Future Services
Airefinery's vision includes intelligent products and experiences across Space and Living.
Certain future or connected products may process additional information required to provide their functionality.
Depending on the product, this could include information related to:
— Product configuration
— Device status
— Usage
— Preferences
— Diagnostics
— Connectivity
— Automation settings
Where a connected product requires information that is materially different from the practices described in this general Privacy Policy, Airefinery may provide an additional product-specific privacy notice.
Airefinery will seek appropriate consent where required by law.
13. Sensitive Information
We do not seek to collect sensitive personal information unless it is reasonably necessary for a requested product, service, transaction, security purpose, legal obligation, or another disclosed purpose.
Customers should not submit medical information, government identifiers, financial account credentials, precise location information, biometric information, or other highly sensitive information unless specifically requested and reasonably necessary for an Airefinery service.
Where we process legally defined sensitive personal information, we will do so consistent with applicable law.
14. Consumer Health Data
Airefinery is not a healthcare provider and our general Services are not intended to provide medical diagnosis or healthcare services.
Certain privacy laws, including Washington law, may define “consumer health data” broadly.
If Airefinery offers a feature that collects information qualifying as consumer health data under applicable law, we will provide any notices, consents, rights, and safeguards required for that feature.
We do not intend to use consumer health data for unrelated advertising purposes without authorization where prohibited by law.
15. Your Privacy Rights
Depending on where you live and applicable legal requirements, you may have rights relating to your personal information.
These may include the right to:
— Know whether we process your personal information
— Access personal information
— Obtain information regarding categories of personal information collected
— Request correction
— Request deletion
— Obtain a portable copy of certain information
— Opt out of certain targeted advertising
— Opt out of certain sales or sharing of personal information
— Limit certain uses of sensitive personal information where applicable
— Withdraw certain consent
— Appeal certain privacy request decisions where applicable
Airefinery will not unlawfully discriminate against a customer for exercising an applicable privacy right.
16. How to Exercise Your Privacy Rights
To submit a privacy request, contact:
Please identify the nature of your request and provide sufficient information for us to understand and process it.
We may need to verify your identity before fulfilling certain requests.
Depending on applicable law, an authorized agent may be permitted to submit a request on your behalf. We may request evidence of the agent's authority and may independently verify the request with you where permitted.
Some requests may be denied or limited where an applicable legal exception applies.
Where applicable law provides a right to appeal a privacy decision, instructions for doing so will be provided with our response.
17. Advertising Opt-Outs & Privacy Preference Signals
Where required by applicable law, Airefinery will recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.
Customers may also be able to manage advertising or cookie preferences through Airefinery privacy controls where available.
Depending on applicable law, these choices may apply to activities defined as:
— Sale
— Sharing
— Targeted advertising
— Cross-context behavioral advertising
Opting out of targeted advertising does not necessarily mean you will stop seeing advertising. It may make advertising less personalized.
18. California Privacy Information
If applicable to Airefinery and your relationship with us, California privacy law may provide California residents with additional rights concerning personal information.
Those rights may include:
— Right to know
— Right to access
— Right to delete
— Right to correct
— Right to opt out of sale or sharing
— Right to limit certain uses or disclosures of sensitive personal information
— Right to non-discrimination
Where California law applies, Airefinery will process qualifying requests consistent with applicable requirements.
Airefinery does not sell personal information for money.
Certain uses of advertising or analytics technologies may nevertheless be considered “sharing” or “sale” under California law, which is why eligible customers are provided applicable opt-out choices.
19. Other U.S. State Privacy Rights
Privacy laws in a growing number of U.S. states provide residents with rights concerning their personal information.
Where one of those laws applies to Airefinery and a particular customer, Airefinery will provide and honor the rights required by that law.
Because legal requirements vary by jurisdiction, not every right described in this Policy applies to every customer.
20. International Customers
Airefinery serves customers in multiple countries.
Privacy and consumer protection rights can differ by jurisdiction.
Where legally required, we may rely on one or more permitted legal grounds for processing personal information, including:
— Performance of a contract
— Legitimate interests
— Compliance with law
— Consent
— Other legally recognized grounds
Customers located in jurisdictions with applicable privacy laws may have additional rights.
Nothing in this Policy is intended to remove mandatory privacy rights provided by applicable law.
21. International Data Transfers
Airefinery, its technology providers, manufacturing partners, and service providers may operate in multiple countries.
Accordingly, personal information may be processed in:
— The United States
— The country where you reside
— Countries where our service providers operate
— Countries involved in manufacturing, logistics, or fulfillment
When required by applicable law, appropriate mechanisms or safeguards will be used for international transfers.
22. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate operational, legal, accounting, security, and compliance purposes.
Retention considerations may include:
— Maintaining an account
— Fulfilling transactions
— Product warranties
— Returns
— Custom projects
— Customer care
— Financial recordkeeping
— Tax requirements
— Fraud prevention
— Legal claims
— Security
— Contractual obligations
Different categories of information may therefore have different retention periods.
When information is no longer reasonably necessary, we may delete, destroy, anonymize, or de-identify it in accordance with our processes and applicable law.
23. De-Identified & Aggregated Information
Airefinery may create aggregated, statistical, or de-identified information from customer and operational data.
We may use this information to:
— Understand trends
— Develop products
— Improve AI systems
— Improve merchandising
— Improve supply chain decisions
— Analyze performance
— Conduct research
— Improve customer experience
Where information has been de-identified in accordance with applicable law, we do not intend to attempt to re-identify it except where permitted for legitimate purposes such as testing whether de-identification processes remain effective.
24. Security
We use reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information.
Depending on the systems involved, safeguards may include:
— Access controls
— Authentication mechanisms
— Encryption
— Secure infrastructure
— Vendor controls
— Monitoring
— Fraud prevention
— Data minimization
— Security procedures
No digital platform, transmission method, storage system, or security measure can guarantee absolute security.
Customers are also responsible for protecting their account credentials and should contact Airefinery if they believe an account has been compromised.
25. Children's Privacy
Airefinery's Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 in circumstances requiring parental consent.
If we learn that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete or otherwise address the information.
Parents or guardians who believe a child has provided personal information should contact:
26. Third-Party Services
Our Services may link to or integrate with third-party:
— Websites
— Applications
— Social platforms
— Payment providers
— Delivery providers
— Technology services
Airefinery is not responsible for the independent privacy practices of third parties.
Customers should review the privacy policies of services with which they interact.
27. Business Customers & Professional Contacts
If you interact with Airefinery on behalf of a:
— Business
— Supplier
— Manufacturer
— Architecture firm
— Design studio
— Developer
— Hospitality business
— Retailer
— Investor
— Commercial partner
we may process professional information such as:
— Name
— Business contact information
— Organization
— Job title
— Communications
— Transaction information
— Project information
— Commercial relationship history
We may use this information to manage business relationships, projects, transactions, contracts, product development, and communications.
28. Submitted Ideas, Designs & Intellectual Property
Customers, creators, designers, and business partners may voluntarily submit concepts, prompts, designs, feedback, specifications, or other materials.
Personal information contained within those submissions will be handled according to this Privacy Policy.
Ownership and permitted use of submitted designs, content, concepts, intellectual property, and other materials may also be governed by:
— Airefinery Terms of Service
— Creator agreements
— Design agreements
— Commercial agreements
— Project terms
— Other applicable agreements
This Privacy Policy governs privacy and personal information. It is not intended to replace separate intellectual property or commercial terms.
29. Communications
Airefinery may communicate with customers using:
— Email
— SMS or messaging services where authorized
— Account notifications
— Application notifications
— Customer care communications
— Telephone communications where appropriate
Marketing communications are subject to applicable consent and opt-out requirements.
Operational messages concerning transactions, security, accounts, delivery, or customer service are separate from promotional communications.
30. Business Transfers
If Airefinery undergoes a:
— Financing
— Merger
— Acquisition
— Reorganization
— Sale
— Investment transaction
— Transfer of assets
— Bankruptcy or similar proceeding
personal information may be disclosed or transferred as part of the transaction, subject to applicable law.
31. Legal Requests
Airefinery may preserve, use, or disclose information where we reasonably believe it is necessary to:
— Comply with law
— Respond to subpoenas, court orders, or lawful government requests
— Protect legal rights
— Detect or prevent fraud
— Protect customers
— Investigate security incidents
— Enforce agreements
— Protect the safety of individuals
We evaluate requests according to applicable legal requirements.
32. Changes to This Privacy Policy
Technology, privacy law, and Airefinery's Services will continue to evolve.
We may update this Privacy Policy periodically to reflect:
— New products
— New technologies
— New AI capabilities
— New markets
— Operational changes
— Changes in legal requirements
When we materially revise this Policy, we will update the Last Updated date and provide additional notice when legally required.
Your continued use of the Services after an updated Policy becomes effective constitutes acknowledgement of the revised Policy to the extent permitted by law.
33. Contact Airefinery
For questions about this Privacy Policy, your personal information, or a privacy request:
Airefinery Inc.
1260 Carillon Point
Kirkland, WA 98033
United States
Privacy & Customer Care
wecare@airefinery.com
Our Commitment
Airefinery is building a new relationship between human creativity, artificial intelligence, responsible manufacturing, and modern living.
The information entrusted to us should help us create a better experience—not diminish the customer's trust.
Intelligence with purpose. Personalization with respect. Privacy by design.